August 14, 2019 Bianca Altomare
Renaming themselves to take a broader approach, instead of just focusing on search, Microsoft advertising will now dive into ad inventory, data and audience targeting. The platforms goal is no longer about reaching a high count in their users but instead making every connection feel more personalized and valuable using a new concept. Changes […] ...Read More
August 14, 2018 Jesse Bickerton
Subdomains versus Subfolders Part of the discussion around creating an effective website often involves the discussion of subdomains versus subfolders. Do you host separate sections of your website in different subfolders or do you create separate subdomains? First of all, let’s make sure we are on the same page. For example, a subdomain would look […] ...Read More
March 19, 2015 Michael Bickerton
How useful is Google paid search? It’s a must for retailers and businesses to be found locally with search ads. ...Read More
December 16, 2014 Michael Bickerton
Bickerton provides some insight and reasoning on how and why contests are impactful to your organic rank. SEO and Contest Marketing are a match made in heaven. ...Read More
April 23, 2014 Michael Bickerton
Bick explains why search should be the first step you take to improve your marketing efforts. ...Read More
April 17, 2014 Patricia Ferreria
Patricia gives us five great tips that will help you optimize your website. ...Read More
March 10, 2014 Michael Bickerton
Bick discusses the importance of keywords and keyphrases, and explains how choosing your keywords can be a daunting task. ...Read More
October 25, 2013 Jaclyn Bickerton
The Ravens discuss Google's new Hummingbird update and provide some thoughts on what this means for marketers. ...Read More
September 6, 2013 Michael Bickerton
Bick discusses Google Search and provides some tips on getting started with search engine optimization. ...Read More
August 31, 2013 Jaclyn Bickerton
The Ravens share some thoughts on the changing times. ...Read More
August 27, 2013 Michael Bickerton
Bick shares some thoughts and concerns regarding technology and the dangers that come with it. ...Read More
March 11, 2013 Michael Bickerton
Gates & Zuckerberg talk about science, technology, education, innovation and immigration. Bickerton recommends as must see videos for anyone in technology & marketing. ...Read More