Blogs

Email Marketing Essentials

Email Marketing Essentials

  April 15, 2013     Jaclyn Bickerton

The Ravens share a Mashable article by Jessica Adamaik that outlines some tips on how to sell using email marketing. ...Read More

The Cost & Value of an Opt-In Email Address

The Cost & Value of an Opt-In Email Address

  November 29, 2011     Stefan Eyram

Stefan Eyram weighs in on the debate with a full analysis of the value of an email opt-in address, There are many factors to consider, but ultimately at present email marketing is your single best investment online. ...Read More

Where’s The Proof? Emarketing Measurement

Where’s The Proof? Emarketing Measurement

  November 1, 2011     Michael Bickerton

Measurement and ROI are natural in today's emarketing environment. Bicketon suggest that you implement your plan and establish baselines and solidify your position pror to analyzing and monetizing it. ...Read More

Social Sauce – Big Pappa’s BBQ

Social Sauce – Big Pappa’s BBQ

  October 25, 2011     Michael Bickerton

Social Sauce was outlined in Entrepreneur Magazine (online and offline) and is a perfect example of the opportunities available in social media Bickerton says. Socialmc2 is an effective emarketing solution with increased results. ...Read More

FearSquare – Living dangerously

FearSquare – Living dangerously

  April 19, 2011     Michael Bickerton

Bickerton provides an introduction to FearSquare, a program that gives you a sense of crime in your area. A reminder as well about building your digital footprint. ...Read More

Banner Ads – what to do?

Banner Ads – what to do?

  March 31, 2011     Michael Bickerton

A brief look at the effectiveness of banner ads, Bickerton suggest they should be part of your online and social media strategy. ...Read More

Email Marketing Tips

Email Marketing Tips

  February 17, 2011     Michael Bickerton

Good email marketing should be engaging and simple. Bickerton cautions that like it or not, one click and you're gone. ...Read More