Blogs

Social Sauce – Big Pappa’s BBQ

Social Sauce – Big Pappa’s BBQ

What's in the social sauce? Don’t like to pat ourselves on the back too often, but once in a while,... ...Read More

Display Ads – More Evidence

Display Ads – More Evidence

Many feel that display (banner) ads do not provide enough value, the click through rate (CTR) is low, and in... ...Read More

Social Sharing – Contests & Sweepstakes

Social Sharing – Contests & Sweepstakes

Our Socialmc2 program is a social sharing, social currency building, brand building, email opt-in building encompassed in one simple easy... ...Read More

FearSquare – Living dangerously

FearSquare – Living dangerously

I was introduced to FearSquare by my son Joe, who is now a Marketing grad out of Sheridan (going back... ...Read More

Banner Ads – what to do?

Banner Ads – what to do?

Interesting that banner ads (aka as display ads) are the first type of Internet advertising, after all, it was the... ...Read More

Email Marketing Tips

Email Marketing Tips

Email is still “King” of communications today. It’s our recommendation as your digital agency that you incorporate a plan for... ...Read More

Emarketing – Internet Marketing or Email?

Emarketing – Internet Marketing or Email?

Emarketing is one of the most misunderstood terms today in the digital world. There are two main usages for the... ...Read More

Email – Testing is Required

Email – Testing is Required

Email testing is critical to the success of all email campaigns. Stats indicate that 63% of email marketers test their... ...Read More

Email – Smartphone Style

Email – Smartphone Style

From the Computer to the Smartphone Nothing is stable these days, just as we think we have mastered one area,... ...Read More

Emarketing – Where to Start?

Emarketing – Where to Start?

Emarketing (AKA e-marketing, internet marketing, web marketing, online marketing and online advertising) has no starting place. Much like Nike, the... ...Read More

Time Spend on Email and Social Media

Time Spend on Email and Social Media

Now is the Time to Spend on Email and Social I’m always amazed when I hear prospects and clients say,... ...Read More

Ten Myths of Online Advertising

Ten Myths of Online Advertising

Ten Myths of Online Advertising Interestingly enough, we keep coming across the same objections about the Internet, notably among medium-sized... ...Read More

Email Marketing – Some Pointers

Email Marketing – Some Pointers

Email Marketing Pointers Recently a client mentioned to me that they completed a survey and most people answered the question,... ...Read More

Email Acquisition – Online

Email Acquisition – Online

Email Acquisition Online The second step in building your online marketing program is building your email addresses via online techniques.... ...Read More

Email Acquisition – Offline

Email Acquisition – Offline

Offline Email Acquisition The first step, in fact key issue in building your online marketing program is the acquisition of... ...Read More