Blogs

Gathering Emails With a Consumer Promotion (and why do I need them)

Gathering Emails With a Consumer Promotion (and why do I need them)

The same way that having a phone number for your consumers is beneficial, an email address is even better! Think... ...Read More

What Email Marketing Can (and Can’t) Teach You About SMS

What Email Marketing Can (and Can’t) Teach You About SMS

In November of 2019, Twilio released a global research report on Consumer Engagement Best Practices for 2020. The report focuses... ...Read More

Lead Generation – Ideas

Lead Generation – Ideas

Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of... ...Read More

CASL Update 2016

CASL Update 2016

New guidance for email marketers was released on May 27, 2016 by the Office of the Privacy Commissioner of Canada... ...Read More

So you’re verifying your email subscriber database?

So you’re verifying your email subscriber database?

Great! Regardless of where the email subscriber database came from, whether you built it yourself or you've purchased it or... ...Read More

CASL Refresher

CASL Refresher

Email marketing remains one of the best ways to reach prospects and clients, allowing you to target and deliver targeted... ...Read More

Check Your Lists

Check Your Lists

Check Your Lists - Or Else! Simply put, email marketing these days is trickier than ever before. Not only are... ...Read More

Not All Consent Created Equal

Not All Consent Created Equal

Let’s say you’re a marketer or a business owner, and you have been working hard targeting prospects. These days in... ...Read More

Protect Your Business

Protect Your Business

Protect Your Business Email marketing is still one of the most effective marketing tools. You can get your message out,... ...Read More

Email – It’s About Respect

Email – It’s About Respect

Email - It's About Respect Email marketing is the most powerful tool for marketers today. At times consumers indicate that... ...Read More

Email Marketing Tips

Email Marketing Tips

Email has been, should be and will continue to be the marketer’s primary communication tool. Email allows marketers to deliver... ...Read More

Email Opt-in List Basics

Email Opt-in List Basics

An email opt-in is a term that refers to emails that have been requested by the user receiving them. Opt-in... ...Read More