February 26, 2021 Vanessa Niragira
The same way that having a phone number for your consumers is beneficial, an email address is even better! Think about it, you can send an email with perfect aesthetically pleasing images to showcase your brand! Not to mention how often we check our phones. The next time your consumer checks their inbox they’ll see […] ...Read More
June 25, 2020 Jaclyn Bickerton
In November of 2019, Twilio released a global research report on Consumer Engagement Best Practices for 2020. The report focuses on best practices that all businesses should incorporate into their communications strategy. In the current marketplace: ad spend continues to increase with diminishing returns, new channels continue to emerge (such as TikTok), and marketers are […] ...Read More
February 12, 2018 Jaclyn Bickerton
Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Nowadays, the buying process has changed, and marketers need to find new ways to reach buyers while being heard through the noise. Instead of simply focusing on capturing customers with mass […] ...Read More
June 24, 2016 Ivars Leitis
It's time for a CASL Update. New guidance for email marketers was released on May 27, 2016 by the Office of the Privacy Commissioner of Canada (OPC). ...Read More
March 21, 2016 Ivars Leitis
Great! You've taken the first steps to avoid huge bounce rates and potentially upsetting your ESP. But, don't just go emailing them before you read this. ...Read More
November 15, 2015 Jesse Bickerton
Sending email for your business? Read up on CASL lately? Here’s some things to remember. ...Read More
November 15, 2015 Jesse Bickerton
Read why keeping up with email complaints in your business is serious business. Remember to check your lists! ...Read More
November 15, 2015 Jesse Bickerton
Can you email someone about marketing even if you don't know them? Find out the types of email consent here. ...Read More
November 15, 2015 Jesse Bickerton
Want to make sure you stay out of trouble and protect your business? Here’s some email marketing tips. ...Read More
March 14, 2015 Michael Bickerton
Bick explains why email is still your number one tool for digital marketing and provides 9 reasons why every business should integrate email into their marketing efforts. ...Read More
January 27, 2015 Alex Page
Does your company have email subscribers? Looking to start a new email marketing campaign? Here are a few tips to help you begin from our latest white paper. ...Read More
January 27, 2015 Alex Page
If you're looking to expand your current email list or start a new one, make sure you know the basics about email opt-in and list building. ...Read More