Blogs

Coupon Redemption Tactics

Coupon Redemption Tactics

  January 11, 2018     Jaclyn Bickerton

Coupons are a tried and true consumer promotion tool, but that doesn’t mean you can simply offer consumers any coupon and expect to see a dramatic increase in sales. Studies have proven that coupons work, but there is a lot of planning involved; you must really understand your target market and your objectives should be […] ...Read More

Online Coupons

Online Coupons

  January 10, 2018     Jaclyn Bickerton

Coupons are a common consumer promotion tactic that offers instantly redeemable savings on certain products or services. With the rise of smartphones and tablets, online coupons have become increasingly important in today’s marketplace. With no coupons to clip or to print, customers can simply enter a code online during the checkout process or bring their […] ...Read More

Digital Coupon Redemption Rates

Digital Coupon Redemption Rates

  January 8, 2018     Jaclyn Bickerton

Today, you’d be hard pressed to find someone who isn’t looking for a deal of some kind. According to Hawk Incentives Research, 97% of consumers look for deals when they shop and 92% are always looking. This stat alone gives us insight into why coupons are an essential tool in the marketer’s toolbox. With the […] ...Read More