December 12, 2018 Jesse Bickerton
As people shift from desktop to mobile, the use of mobile coupons can only increase and it is estimated that by the end of next year, almost half of all US mobile phone users will use a mobile coupon. ...Read More
January 11, 2018 Jaclyn Bickerton
Coupons are a tried and true consumer promotion tool, but that doesn’t mean you can simply offer consumers any coupon and expect to see a dramatic increase in sales. Studies have proven that coupons work, but there is a lot of planning involved; you must really understand your target market and your objectives should be […] ...Read More
January 10, 2018 Jaclyn Bickerton
Coupons are a common consumer promotion tactic that offers instantly redeemable savings on certain products or services. With the rise of smartphones and tablets, online coupons have become increasingly important in today’s marketplace. With no coupons to clip or to print, customers can simply enter a code online during the checkout process or bring their […] ...Read More
January 9, 2018 Jaclyn Bickerton
Consumer promotions are tactics or techniques designed to help a business find new customers or reward current customers. The most common consumer promotions are aimed at enhancing the value of your product, either by reducing the cost or adding more benefit to the regular price. However, consumer promotions can be utilized to achieve various other […] ...Read More
January 8, 2018 Jaclyn Bickerton
Today, you’d be hard pressed to find someone who isn’t looking for a deal of some kind. According to Hawk Incentives Research, 97% of consumers look for deals when they shop and 92% are always looking. This stat alone gives us insight into why coupons are an essential tool in the marketer’s toolbox. With the […] ...Read More
February 23, 2015 Michael Bickerton
Coupons have become more than just your average Sunday ritual of scavenging through the papers to cut any small newspaper clipping to save a dollar on peanut butter. That just doesn't happen anymore, coupons have evolved into much more. Coupons have evolved into something more valuable than any marketer could have dreamed. ...Read More
January 27, 2015 Alex Page
Coupons, contests, sweepstakes and promotions are the new normal in today's retail environment. Learn some considerations & tips to keep in mind when planning your future coupons from our 2015 Coupon Marketing White Paper. ...Read More
January 27, 2015 Alex Page
Coupons and couponing has and continues to be the number one marketing initiative for most marketers. They provide marketers a marketing opportunity at a very reasonable cost versus other marketing initiatives. ...Read More