June 30, 2020 Jaclyn Bickerton
TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines, but that doesn’t mean that there are no rules to follow. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform: […] ...Read More
June 26, 2020 Jaclyn Bickerton
Challenges are one of the biggest trends on TikTok, and inventive brands are already using them to fast-track their growth and reach millions of users. TikTok challenges can take almost any form but they must be easy to replicate by the masses and must be intriguing enough for your audience to want to participate in. […] ...Read More
June 23, 2020 Jaclyn Bickerton
Is this the beginning of a TikTok takeover? TikTok is a widely popular video sharing app owned by Beijing-based ByteDance where users share 15-60 second videos that typically involve lip-synching to songs, comedy routines and unusual editing tricks. In late 2017, TikTok’s parent company ByteDance, purchased Musical.ly. As a result of the merger, TikTok had […] ...Read More
September 19, 2019 Bianca Altomare
Bumble was founded by Whitney Wolfe back in 2014, a woman who decided she wanted to put an end to misogyny and toxic masculinity. After watching her girls become stale, waiting around for a man to take initiative in their lives. She made the decision to put the ball #InHerCourt and started a dating app […] ...Read More