Contests & sweepstakes programs that work
RAVEN5 works with clients solving their primary business challenge, finding new prospects and new customers. We provide services in creative, design, branding, digital, strategy and communications. We work with our clients to find new customers, build online engagement and in-store sales.
Campaign
10% Opt-in Rate
70% New
30% Existing
Opt-in Range: 6% – 22%
New: 56% – 68%
Existing: 32% – 47%
Behaviour
Time on site: 2 minutes
Page views: 6 pages
Bounce Rate: 25%
Time on Site Range: 1:43 min – 2:38 min
Page Views: 3.10 – 7.97
Bounce Rate: 13.92% – 32.18%
Email
Opens Rate: 20%
Clicks Through Rate: 8%
Opens Range: 6% – 27%
Clicks Range: 5% – 31%
Sharing Vehicles Averages
Facebook: 45% / Twitter: 37% / LinkedIn: 2% / Google+: 5% / Pinterest: 7% / Email: 7%
RANGES | Facebook: 36% – 63% / Twitter: 20% – 48% / LinkedIn: 1% – 3% / Google+: 3% – 7% / Pinterest: 5% – 10% / Email: 4% – 15%
| Email List Size | 25M | 50M | 100M |
|---|---|---|---|
| Duration | 3 Months | 3 Months | 3 Months |
| Email Deployments* | 75M | 150M | 300M |
| Email Opens | 15M | 30M | 60M |
| Email Clicks | 1,200 | 2,400 | 4,800 |
| PURL Response | 972 | 1,944 | 3,888 |
| Total Response | 72,900 | 145,800 | 291,600 |
| Total Opt-ins | 7,290 | 14,580 | 29,160 |
| Existing Opt-ins | 2,187 | 4,374 | 8,748 |
| New Opt-ins | 5,103 | 10,206 | 20,412 |
* 1 monthly email. Above results based on the following | Email Opens: 20% / Email Clicks: 8% / PURL Response: 81% / Total Response 750% / Opt-ins: 10% / Existing Opt-ins: 30% / New Opt-ins:70%