OAKVILLE, Nov. 12, 2014 – RAVEN5 is redefining its approach to online consumer marketing. The Oakville based digital marketing agency is shifting its focus to contest marketing, as it looks to offer the service as a primary method of connecting businesses with consumers.
“Contest marketing is an affordable and effective way to find new customers, generate leads, and build a company’s consumer data-base,” says Michael Bickerton, president of RAVEN5 Ltd.
Combining contest marketing with any number of social media platforms immediately turns a brand’s marketing over to the hands of the consumer. Contest information is shared among online friends, effectively increasing the reach of the campaign. In addition to collecting basic consumer information through the entry process, data can also inform businesses: who shared what information, where their audience is from, and how many times it was shared. All leads are captured using a freestanding contest microsite built to an organization’s look and feel so that the consumer feels at home with the brand they recognize.
“E-mail marketing and social media marketing are a large part of the contest marketing process,” added Bickerton. As part of our process of achieving consumer opt-in success, we ensure that each and every contest entrant has provided us with ‘express consent’ in accordance Canada’s Anti-Spam legislation.”
RAVEN5 has successfully used social media platforms to run contests and incentive based campaigns such as donation campaigns, sweepstakes, coupons, enter to win, as well as to sell products and tickets. While most marketing plans incorporate multiple marketing channels, using contests, shared via social media, increases the reach of the marketing message in a way that was not previously possible. RAVEN5 can work with other agencies, running contest marketing in tandem with other marketing initiatives to improve direct marketing results.
Read the RAVEN5 blog, for more on contest marketing: Why Contests Work for Marketers
RAVEN5 is a collaborative and creative group that provides all services in house, from conception to development and deployment. RAVEN5 offers a single focus approach as a contest marketing agency and ensures that campaigns will be well executed right from the get-go. The RAVEN5 goal is to create engaging experiences for consumers through fun and professional online contests while building brand-marketing channels. We are #ContestMarketing.