OAKVILLE, Ontario, Aug. 11, 2015 – Research, highlighted by Oakville contest marketing agency RAVEN5, shows that email marketing continues to grow, as a primary way to reach consumer audiences. The RAVEN5 white paper ‘Email Marketing’ quotes U.S. based technology marketing research firm The Radicati Group, Inc., noting that the total number of worldwide email accounts is expected to increase from nearly four billion in 2013 to almost five billion by the end of 2017. While at the same time, U.S. based Experian Information Solutions Inc., noted in 2013, for every dollar spent on email marketing, the average rate of return in sales is just over $44.
“The marketplace is huge for email marketing,” says white paper author and RAVEN5 president Michael Bickerton. “Considering the projected growth in worldwide email accounts, combined with the fact that 95 percent of online users use email, email marketing is only going to grow with it. Email allows marketers to deliver targeted messages, a company’s message, on the company’s timeframe, to the company’s target audience. No other marketing tool is as direct or effective, which is why so many companies have turned to this method of marketing.”
Email marketing is a commercial message sent to a group. Every email sent to a customer or prospect can be considered email marketing. Email marketing is one segment of Internet marketing and generally is based upon solicitation, ads, business requests, sale opportunities and donation requests. Email marketing is a tool that can be utilized to deliver announcements and newsletters. Email is also regarded as a tool for developing brand awareness, trust and loyalty.
Bickerton cautions businesses to be aware of online regulations that govern email solicitation. For example, in Canada, the Canadian Anti-Spam Legislation (CASL) requires explicitly or implicit opting in from users. Fines for non-compliance range from $1 million to $10 million. An email opt-in is a term that refers to emails (promotional, informational and other) that have been requested by the user receiving them. Opt-in emails are targeted and often personalized.
The email marketing white paper is the fourth of RAVEN5’s five part video and white paper series on contest marketing.
RAVEN5 first introduced the contest marketing video and white paper series in May 2015. The series is aimed at expanding the agency’s reach in online consumer marketing.
RAVEN5 is a collaborative and creative group that provides all services in house, from conception to development and deployment. RAVEN5 offers a single focus approach as a contest marketing agency and ensures that campaigns will be well executed right from the get-go. The RAVEN5 goal is to create engaging experiences for consumers through fun and professional online contests while building brand-marketing channels. We are #ContestMarketing.