Many brands do not realize the amount of administration that goes into running a successful sweepstakes or contest. There’s a lot of background work that must occur during planning, when the contest is live and in following up. We’ve worked with brands of all sizes and have the expertise to ensure there won’t be any unpleasant surprises.
There are so many items to look at while planning to run a contest or sweeptakes. With creative, prizes and duration aside it’s important to decide on what states, provinces or even country you’ll be running the contest in. Therein lies the rub as you may be required to register and bond with multiple entities depending on the total value (ARV) of your prizes. Get a full and mini rules drafted and approved and in some cases you’ll have to submit those rules to specific states or provinces for review before your contest begins.
During the campaign
Once your contest is underway, you’ll need to make sure that you adhere to the official rules and pull eligible winners on the agreed upon dates. Once they’ve been pulled, they’ll need to be verified, tax and legal forms signed and completed and only then can they be awarded. There is a specific process to drawing names depending on the type of capturing that is being used. Of course an online contest or sweepstakes that captured opt-ins via a form would be preferred over paper ballots (as the time for manual entry of the paper ballots into a computer can be quite tedious).
After the contest or sweeptakes concludes and depending on the states or provinces it is run in, legal and tax forms will need to be filled as required by local laws. It’s also important to download and backup the full list of opt-ins and create final reports.
- Promotion Strategy
- Legal Advice & Counsel
- Legal Compliance Review of Marketing & Advertising Materials
- Official Rules Preparation & Review
- Abbreviated Rules & Disclaimers
- Customer Service
- Indemnification – $5,000,000 Errors & Omissions Insurance and $10,000,000 Cyber Liability Insurance
- Winner Affidavit & Releases
- Tax & Legal Forms
- State Filings & Registrations
- Surety Bonds
- Prize Procurement & Fulfillment
- Trip Planning
- Contest Judging
- Insured Sweepstakes
- International Promotions