With most contests and sweepstakes there is no purchase necessary to enter. In most cases a simple form to fill out with name, email, etc. is all that is required. In other cases, you might need to submit a photo, essay, video or complete an action such as entering a pin code. If a contest requires the user to have first purchased a product or service, then an alternate method of entry (AMOE) is made available. This ensures equal opportunity for everyone to receive an entry without having to make a purchase. The AMOE could be a mail-in entry which asks for the entrant to answer a simple question with a handwritten note with regards to the brand or promotion.