Norwegian Cruise Line – Giving Joy 2022

Continuing with the excitement and engagement of the previous 2019 and 2021 programs. This 5-week-long campaign rewarded deserving educators by leveraging the name of NCL’s ship, the Norwegian Joy. In addition to the campaign, there were multiple components that in combination, built hype prior to launch, promoted during, and later announced the winners.

Kelly Clarkson, Godmother to Norwegian Encore and an advocate for education promoted the contest on her talk show, The Kelly Clarkson Show.

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