Barilla – Pastaport 2022

To promote awareness of Barilla’s products, we conducted a sweepstakes offering entrants the chance to win the
grand prize of an all-in trip for two to Italy. This campaign was driven by email and social posts. Entrants could share the program to receive bonus entries and additionally could post their own dish to Instagram with the correct
hashtag and tagging the brand to receive a bonus entry. These were aggregated separately.

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