July 24, 2015 Jennifer Wales
In a world where almost everything, if not in the progress of becoming, is digital, there will always be those who struggle to keep up with the constantly changing world we live in. Canada Post recently released an article claiming that direct mail is one of the best ways to market your product or service, tell that to all the printing businesses that are struggling. As a 20 something I can confidently tell you that if it’s not digital, it’s not relevant to most people.
With Facebook, YouTube and other digitized platforms contributing 7.3 billion a year to Canada’s economy, if you are not utilizing the most cutting edge technology then you’re missing out on this huge market and worst of all, the profit! In fact, utilizing the digital marketplace creates more connectivity with your target market and has changed the way business is done.
An article from the Harvard Business Review perfectly explained how digital marketing is changing our modern day society. “It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures”. Digital marketing is actually supposed to double in the upcoming years while also increasing job opportunities as the majority of businesses have adopted the digital marketing platform.
Truth is, if you want your product or service to be noticed you need to get with the times and become more digital based in your marketing. Facebook has 1 billion users, its marketing reaches more than 50% of consumers; Twitter has 302 million users, not to mention 66% of smartphone owners use the Internet to access any sort of pressing information.
In today’s digital age, consumers migrate through the marketing channels freely with little control by those who provide a product or service within this industry. This makes it difficult for marketing agencies, as they must reach their target market while they are active within the digital spectrum and reel them in with something that engages their interest. This is exactly what contest marketing can do for you; it engages consumers with incentivized marketing. By utilizing this type of marketing strategy you allow your consumers to participate within your market freely without any overbearing nuisance.
In an industry where competition is everything, you need to trust the people who know how to give you a competitive edge, like Raven5’s very own Michael Bickerton!
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Jennifer Wales, Raven5, July 2015