What Marketers Should Know

Google announces Project Brillo, an innovation that will bring intelligence to millions of devices and will be the beginning of a device specific app ecosystem. Brillo is a streamlined version of the Android mobile operating system designed for Internet-connected devices such as appliances and vending machines. This is the next step in the technology revolution, from having phones and watches that can utilize the internet, yes now we will have millions of everyday objects that can do what our phones do!

Complimentary to the Brillo is the Weave, which is a common language, created for all devices to communicate with each other! Utilizing both together will have a huge impact on search, brands and future marketing as our old dumb appliances will now be able to tap into the Android’s voice recognition capabilities this means that if you were baking a cake and you wanted a good recipe you can ask your oven to search the internet to see how to do that.

What Marketers Should Know

All you marketing companies may be asking, how will this impact me? Let me break it down for you, people who utilize the internet to search for information will soon be able to access the internet on all major appliances, instead of going to a website. Now that the knowledge graph has evolved, users will be given full answers without actually having to visit the website, they will be given the information directly.

Don’t panic yet! People will still be able access your website for information but because smart devices utilizes the knowledge graph there will be a major decrease in webpage traffic as webpages will not be shown on the future smart appliances.

If you have a new app in mind or your currently developing one, this is your time! Developers will have an opportunity to create new applications for future devices and they will be able to distribute them through Google’s market place as Google is making a move toward making all future apps for appliances to be Android based and only available on the Google Play store. The positive side for you marketers out there is this opens up a huge market for new apps to be developed and it creates an opportunity for brands to reach consumers through device specific apps.

Source: http://marketingland.com/googles-project-brillo-signals-end-web-beginning-apps-everywhere-132373?

Jennifer Wales, Raven5, June 2015

---

View All