Website – Online Trust

I came across an article by Mikal Belicove that described the issue of trust and faith that we have written about previously. As noted online trust and building online trust is of major importance in ensuring your brand and your website becomes valuable to your marketing initiatives.

Your potential customer must feel safe and comfortable when visiting your website and it’s important to note that your ability to build trust and strong communities are imperative to your brand, both online and offline.

According to Belicove, here are a few recommendations as related to your website building online trust:

• Attractive and professional design
• Clear and simple navigation
• Informative content
• An “about us” page
• Bricks and mortar address and phone information
• Testimonials
• Privacy Policy
• No Ads

All these it would seem are standard practice for most digital agencies, so make sure you consult a professional. We’ve written previously about how quickly your customers enter and leave your website, these tips will assist in keeping them engaged.

In this time of change and transition, you must keep in mind, that the first visit from your customer is likely online, a visit to your website or your blog. As such, you must consider that your website feels comfortable and safe, especially as related to privacy and ecommerce. You’ve got one chance at this first impression.

Michael Bickerton, Raven5 Ltd, August 2010

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