August 1, 2010 Michael Bickerton
We’ve been asked again and again, what should our website goal be? Since the change (yup that word again), your website must be more than brochureware. The answer is relatively simple. In most cases, if you are selling something, and we are all selling something, then the primary goal of your website is to ensure you SELL your product or service.
As your digital agency, we recommend that your website needs to interact with your customers. It must either increase sales and or decrease costs while at the same time promote your brand. Naturally, your website has to have an easy to use and clean interface.
Your website goals need to meet your corporate goals, which in almost all cases is about selling something. As such your website needs to sell, sell, sell!
Michael Bickerton, Raven5 Ltd, August 2010