December 20, 2013 Michael Bickerton
I’ve got more information from the HubSpot report “Lead Generation Lessons from 4,000 Businesses” that’s worth sharing. Here’s the recap on:
According to Hubspot, the more content you create, the more traffic and leads your business will see. Here are some stats from Hubspot’s report:
Businesses with web pages between 401 & 1,000 pages have 9x (NINE) more traffic than those with 51 to 100 web pages.
Businesses with web pages between 401 & 1,000 pages have 6x (SIX) more leads than those with 51 to 100 web pages.
A staggering figure of 8x (EIGHT) more leads are generated for businesses with over 1,000 web pages compared to those with only 51 to 100 web pages. This is valid for both B2B and B2C companies.
The takeaway here, in case you’ve missed it, is simple. Get your page count up, add blog pages, vlog pages and valuable content. Web pages give visitors a reason to visit as well, and content allows you to be found in web-based search.
Traffic and leads, or leads and traffic, get your page count going. Content is critical to your traffic and lead generation aspirations.
Michael Bickerton, Raven5 Ltd., Oakville, Ontario December 2013