Twitter, new in 2021.

Twitter continues to be an innovator in social media and has become a valuable sharing tool for both Contest Marketing and Sweepstakes Marketing programs.  It’s a rapid-fire source of news, jokes, viral trends, and so much more depending on who you follow and how you want to use the platform. Twitter is one of the many places to deliver top notch customer service for marketers. Using the correct strategy such as a Contest or Sweepstakes to increase Twitter engagement can be a vital piece of the overall marketing puzzle.

While the social media landscape continues to change, Twitter always seems to adapt with the times and requests of its users around the globe. Let’s look at the new updates and features that are being rolled out in 2021.

Twitter acquires podcasting app Breaker and plans to improve Clubhouse rival

In recent years Twitter has become very serious about audio based on a couple of recent moves. In late 2020, Twitter rolled out the beta version of its Spaces feature, an audio only chat function created for Clubhouse. In early January 2021, Twitter acquired podcast listening app Breaker, with the intent of incorporating Breaker’s functionalities to improve Spaces, which was bugged early on. Breaker was shut down as a standalone app, this was designed as a more social way to listen to podcasts which included liking episodes and an update feed of your connections’ podcast listening habits. Breaker is now expected to work on Spaces to make it a true podcast listening destination and a potential rival to Clubhouse, which is another standalone audio only chat app within Twitter.

Twitter prepares to relaunch verification

We all know that little blue checkmark is a highly sought-after status symbol in the Twitter world, but soon users will have another chance to apply to have their accounts verified with that coveted blue checkmark. Not sure if your account qualifies? Don’t hold your breath. The requirements to get verified are rather strict, which came after many accounts had their checkmark removed from accounts that were either inactive or incomplete, due to the updated verification policy.

To get your account verified your account must be from one of the following categories.

 

Government

Companies, brands, and non-profit organizations

News

Entertainment

Sports

Activists, organizers, and other influential individuals

 

So, if you’ve been waiting to get that little blue check mark that we all desire, the opportunity may soon be here.  However, if your account is on the fringe of any of these requirements, you may be disappointed. More here: https://help.twitter.com/en/managing-your-account/about-twitter-verified-accounts

Tweet through it, with Twitter’s content strategy guide

Now this is cool. Twitter released a Twitter Planner in 2021 to help marketers plan their content throughout the year! It includes a calendar to help plan for upcoming hashtags, holidays, and other events. However, as a PDF it doesn’t integrate with the tools we are all already using. For a social media holiday calendar that integrates with your current calendar, try Socialbakers’ social media holiday calendar.

Twitter removes ads transparency center

Twitter has decided to eliminate its Ads Transparency Center, which was meant to help provide clarity for researching ad campaigns.  However, it was not heavily used since this was designed to provide transparency into political and issue related ads, which were banned by Twitter in October 2019.

Twitter acquires newsletter service Revue

Revue was acquired by Twitter to help writers monetize their audience, it’s a free newsletter service which allows anyone to create and publish editorial newsletters.  In doing so, it hopes to make the process easier for writers to connect directly with their growing audience.

 

Robyn O’Brien, RAVEN5, November 2021

 

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