Blogs > Website – Title Tags and Meta Data
August 25, 2010 Michael Bickerton
This Meta stuff always seems to be so foreign and it’s not. The basics are fairly simple, a lot has been written about Meta data, some real, some not so real. In the early 1990’s meta data was king, and today, as search engines have improved it’s not nearly as important as it used to be.
This information is all input on the “back end” of your site (the part no one sees, but the programmer or content management manager). It’s important to provide input to Google and other search engines as to what each page is about. Meta data impacts your SEO (search engine optimization). So, you need to be aware.
As search engines continue to improve, I’m thinking Meta data may be a thing of the past. Right now it’s important. Make sure you and your programmer are clear on the keywords you are hoping to see your site ranked. Those keywords must be part of your meta data.
Michael Bickerton, Raven5 Ltd, August 2010