Tips that will Increase Audience Engagement

Is your company struggling to find your audience and grow your following on social media? Here are a few tips that will help you define your audience and aid you in developing regular communication with your consumers.

An article that I read on PR Daily that was titled “4 tips to increase audience engagement on social media” says that before you expand your social media audience, you have to know your audience.  I believe that this is true because without identifying your audience you won’t be able to reach the right people who care about and are interested in your product. If you don’t do this, your social media efforts will ultimately fail and new opportunities to communicate with customers will be lost.

The first step in any organization’s quest to perform well on social media is to define their voice across all of their social platforms. You need to ask yourself as a marketer and a public relations specialist the following questions: Whom are we trying to reach? Who is following us? What do our metrics tell us? When we write, who do we want to be? If you’re looking for an agency that can help you with your social following, Raven5 Media is the perfect platform that can help you with getting in touch with your audience.

Once you ask yourself these questions and define your audience you can focus on the writing and find out what is going to resonate with your audience, which brings us to some tips that will help you once you figure all of this out.

Make the content that you are posting searchable and accessible. You should always make your content easy to understand or at least readable to the caliber of the audience you are speaking to.

• Optimize for search engines
• Put numbers and tips in headlines and posts
• Produce a mix of stories
• Write in first and third person
• Use subheads and break up copy

Keep in mind that readers click on tips and numbers because they are more likely to engage readers to read further into the article. This method of writing headlines creates the most traffic for websites.

I also learned from this article on PR Daily that you should always tell one story in several different ways. With a variety of different channels and formats available for their audience, they can work on developing their social following.

The final thing that was addressed in the article was to always have a call to action. This creates the most engagement among your consumers. This happens because the audience feels that they are urged to respond to your photo or status update.

In keeping these things in mind I can assure that you will be a success in your social media quest.

Patricia Ferreira, Raven5 Ltd, Oakville, Ontario March 2014.

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