September 15, 2014 Patricia Ferreria
Are you a blogger who is looking for ways to get your name out in the online/ digital world? Well, you’ve come to the right place to gather information on guest blogging and what you can do to become a regular contributor to a number of sites and write about what you love. Here’s a 5-step Guest Blogging Guide:
1. Identify a keyword and website page
You can use HubSpot’s keyword tool and sort to your most relevant keywords. The list that you make should include a few dozen keywords you want to rank for. Once you’ve done that you should then pick a keyword that gets more than 100 monthly visits and a difficulty score between 70 and 95. The key thing to do is here is to try and get links from more difficult keywords, which have more competition. The more difficult the keyword you have, the more inbound links you need to create for the keyword.
2. Do a Google search
Enter in a Google search term using the keyword you identified in step 1 to find the top ten ranking websites for the keyword. Document what websites are ranking for that keyword in an excel worksheet.
3. Find Current links
Use open site explorer to find out who is linking to the 10 domains you’ve identified in the previous step. Sort each link by “domain authority.” In your work document, add the top five linking domains based-off their domain authority for your worksheet.
4. Identify link Building Opportunities
Use these links that you found in the previous step to help you identify what type of content you could potentially write for them. This is very important information to know because you want to make sure what you write is valuable to the website’s owner.
A great tip to take away from this article is to read some of the articles on the website you’re interested in. Download some of their content and take a read through and get to know what their website is about. In the spreadsheet note their history and what they specialize in. Having this information will help you with the final step, contacting the owner or company.
5. Find contact info and write an email
Search through the website and find out who you may contact or reach out to.
Use this helpful template that we found on Hubspot.com to help you with writing an email.
Hi (FIRST NAME),
Great to meet you. I’ve been doing some research on bloggers in (THEIR INDUSTRY NAME) when researching websites writing about (SOMETHING IN THEIR INDUSTRY). I work at (WHERE YOU WORK), and (WHAT YOU DO). I am always looking to expand my network in the marketing world, especially in places I’m not familiar with like (WHERE THEY ARE FROM, OR REWORD IT IF IT IS CLOSE BY YOU OR IS YOU HAVE A CONNECTION).
I’ve just published a (WHERE YOU WANT A LINK TO) and wanted to see if I could produce a piece of content about (TOPIC) for your blog. Or, if you’d like to exchange guest posts and also write something on our blog (YOUR BLOG) in return for an inbound link to your site, which would also be great. We’re always looking for new colleagues, friends to work on a future project together.
Let me know, or feel free to reach me at (YOUR EMAIL) if you have any questions.
INSERT YOUR NAME
INSERT YOUR TITLE
INSERT YOUR WEBSITE URL
What do you think of my Guest Blogging Guide? Maybe let me blog on your site about it? Ha!