September 15, 2014 Patricia Ferreria
Social media contests 101
Running a contest is a relatively inexpensive way to grow your brand and sales online. Social media contests are a great way to expand your reach and look for new customers. At Raven5, we specialize in custom contests that will help you grow your business, sales and brand.
By leveraging social media, we are able to engage consumers in a personal and meaningful way. It’s a great chance to gain some feedback on your product and enhance your business offering.
Keep it interesting
Launching a contest isn’t that hard to do, but you must position it in a way that is tailored to the audience you want to reach. Don’t be lame or pushy – that is the biggest turn off to consumers. In addition, the prize(s) must be appealing to a wide audience. The more interest your contest attracts, the more people will enter and share.
Here are a couple of points to remember while running your contest:
1. Set marketing goals
2. Be innovative, not boring
3. Leverage your social channels
4. Monitor people who are engaged
5. Measure your results
What other things can you think of for running a social media contest? Let me know!