Snapfinger – Dining Smartphone Style

Coming to a Smartphone near you. Snapfinger was developed by Kudzu Interactive based in Alpharetta GA. The website and mobile app allows customers to find and locate a restaurant, view the menu, place take out orders and it integrates directly with a restaurant’s point of sales systems. The app encompasses location-based software, and is available for the iPhone, Android, Palm and web OS smartphones.

Currently Snapfinger services restaurants in 1600 cities and more than 28000 locations, initially working with nationwide chains like Subway, Outback Steakhouse and California Pizza Kitchen. As noted in The New York Times Article Snapfinger raised $7 Million in order to expand services to independent casual dining locations.

Snapfinger is a free downloadable app, and their commission is somewhere between 3% to 10% of each bill. An interesting statistic is that thanks to Snapfingers recommendations and features it seems consumers spend 25% more money on meals.

Seems that 200 to 300 independent restaurants are signing up monthly, and recently Snapfinger acquired rival Live on the Go adding an additional 800 more restaurants.

The impact of Kudzu is going further, they are working on an iPad application that will replace the paper menu. Recently when asked if print is dead, I responded saying commercial print is dead and this is another example of how technology is providing new ways of doing things.

Snapfinger is the new way of doing business, location based, mobile and ecommerce, all tied in to one package. Seems mobile is heading in the same direction as your website, its primary focus will be to sell something. Snapfinger gets as close to home as you can get.

Michael Bickerton, Raven5 Ltd, December 2010

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