SEO – Mobile

Your mobile site is, or likely should be a different site.  As such, this site requires different processes in all areas. Google is just beginning to develop and differentiate between a standard mobile phone, smartphones, and tablets. Mobile search is just beginning to take shape and many advertisers have yet to master their websites and landing pages – mobile is another avenue and not for all marketers.

Mobile search and therefore mobile optimization, are much more focused on local; pages need to be about phone number, location, ordering and reviews. In mobile search, inbound links are marginalized and search is evolving.

Optimizing mobile sites must be different, as the expectations of the users are different. Your mobile site focus should be based on local.  At this point in time, location and local search are the most significant issues impacting mobile sites. Keep in mind for many advertisers mobile has yet to become a factor in their digital progression.

 

Michael Bickerton, Raven5 Ltd, Toronto, April 2012

 

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