Reasons to Run an Online Contest

Reasons to Run an Online Contest

We at RAVEN5, the World’s First Contest Marketing Agency, have a lot of reasons why you as a business owner should run an online contest. There simply is no better way for you to further your marketing goals than running a sweepstakes, promotion or contest. Here are some reasons to run an online contest:

Contests are Easy to Set Up and Inexpensive

• With a few hours of work, you can have a contest running on a social media website. Within a few days, you could own a custom microsite complete with online form for your entrants. Although prizes may be a high cost up front, the long-term benefits will hopefully pay off.

Contests can grow your Email List and Collect Information

• Offering an opt-in during the entry encourages people to join your email list. You can also ask for some basic information to segment your prospects and customers that enter.

Contests Engage Customers and can provide Creative Content

• Depending on how you ask for your information, you can also include a written, photo or video entry to complete the submission. Encouraging people to vote also will inspire people to share and get their friends to visit your page.

Contests are Easy to Promote and Increase Brand Recognition

• With the right combination of effective advertising and an engaging content, you can increase the amount of page visits, search engine hits and even sales.

The better question is, why aren’t you running a contest already? If you want some more information, check out Why Marketers Run Contests, 10 Reasons Why You Should Use Contests, and some tips on how to keep it legal to Avoid Running Afoul of the Law. Remember, we at RAVEN5 are #ContestMarketing – thanks for reading!

Jesse Bickerton, RAVEN5, October 2015

Resources

http://revsquare.com/en/marketing/10-great-reasons-run-online-contest/

https://www.americanexpress.com/us/small-business/openforum/articles/4-reasons-why-contests-should-be-part-of-your-marketing-strategy/

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