June 25, 2020 Jaclyn Bickerton
In November of 2019, Twilio released a global research report on Consumer Engagement Best Practices for 2020. The report focuses on best practices that all businesses should incorporate into their communications strategy. In the current marketplace: ad spend continues to increase with diminishing returns, new channels continue to emerge (such as TikTok), and marketers are […] ...Read More
June 23, 2020 Jaclyn Bickerton
Is this the beginning of a TikTok takeover? TikTok is a widely popular video sharing app owned by Beijing-based ByteDance where users share 15-60 second videos that typically involve lip-synching to songs, comedy routines and unusual editing tricks. In late 2017, TikTok’s parent company ByteDance, purchased Musical.ly. As a result of the merger, TikTok had […] ...Read More
February 19, 2020 Michael Bickerton
Bickerton outlines Sweepstakes Marketing and the uses of PURL technology (Personal URL) to deliver extraordinary results. ...Read More
December 17, 2019 Michael Bickerton
I came across this Phishing Guide – “A Modern Guide to an Age-Old Problem” by Duo Security (now a part of Cisco. It’s notable given the number of outbound contacts we make at RAVEN5 that Phishing is always a concern. As a Sweepstakes and Contest Marketing Agency, we are continually sending outbound links from email […] ...Read More
October 30, 2019 Bianca Altomare
Hitting one million followers used to be a volume that only celebrities could attain. Nowadays in 2019 musicians, entrepreneurs and YouTube stars are able to able to achieve or get in the vicinity of hitting that big ‘M’. Brands see opportunity in pages that have a 1M+ following when it comes down to partnerships, some […] ...Read More
October 15, 2019 Bianca Altomare
In late 2019, the online marketing scene is constantly becoming more saturated by traditional marketing tactics we have all over seen now. Consumers are finding it harder to trust brands they aren’t familiar with, as many are taking a new approach and presenting their products in a more modern way. It’s not hard to realize […] ...Read More
October 15, 2019 Bianca Altomare
The Amazon Influencer Program was created in 2017, building on Amazon’s Affiliate Program. To join Amazon’s Affiliate Program, you only need to hold an active website with relevant content to link back to. The Affiliate program was designed to reward those that are willing to advertise Amazon’s products on their behalf, by providing a commission […] ...Read More
September 19, 2019 Bianca Altomare
Bumble was founded by Whitney Wolfe back in 2014, a woman who decided she wanted to put an end to misogyny and toxic masculinity. After watching her girls become stale, waiting around for a man to take initiative in their lives. She made the decision to put the ball #InHerCourt and started a dating app […] ...Read More
September 11, 2019 Bianca Altomare
Before kicking off with building a social media presence for your brand, there are a few things to take into consideration to ensure that there’s a strategic outline that will maximize your return on investment in the end. Understanding your target audience is necessary as it will be the foundation we will build off of […] ...Read More
August 26, 2019 Bianca Altomare
An outlet where users can showcase where they are, what they’re doing, who they’re with and what they’re eating. Instagram stories are only a few seconds glimpse that last on the app for 24 hours. Displayed at the top of every home page are circular queued icons of users that you follow that have published […] ...Read More
August 19, 2019 Bianca Altomare
Being a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads into real, devoted customers. There are endless opportunities to develop your brand, it is imperative that you know your audience and choose meaningful ways to interact with them. Using contests, sweepstakes and incentivized promotions to […] ...Read More
August 14, 2019 Bianca Altomare
Renaming themselves to take a broader approach, instead of just focusing on search, Microsoft advertising will now dive into ad inventory, data and audience targeting. The platforms goal is no longer about reaching a high count in their users but instead making every connection feel more personalized and valuable using a new concept. Changes […] ...Read More