Blogs

What Do Anxiety and Hope Have To Do With New Products?

What Do Anxiety and Hope Have To Do With New Products?

  August 27, 2020     Vanessa Niragira

As a brand, the launch of a new product can be both exciting and stressful. You and your team spent all of this time creating, positioning, and marketing the product so you are tired and stressed out but so excited for the world to see what you’ve done.  On the other hand, your customers both […] ...Read More

3 Rules of Marketing You Need To Know

3 Rules of Marketing You Need To Know

  August 27, 2020     Vanessa Niragira

Now marketing is overall a blanket term, think of the word marketing as a parent company, and all of the different types of marketing as its subsidiaries (advertising, public relations, business development, etc). For the purposes of this post, when we use the word marketing, we are encompassing every type there is.  The world of […] ...Read More

Are You Emailing Too Much?

Are You Emailing Too Much?

  August 25, 2020     Vanessa Niragira

Don’t be confused by the title, we as the World’s First Sweepstakes Marketing Agency love email marketing and we understand email is and has been a key way to reach consumers! We just want to make sure you have all the tips and tricks to email the correct way.  Let’s get some numbers out of […] ...Read More

What Is ShopLoop?

What Is ShopLoop?

  August 13, 2020     Vanessa Niragira

ShopLoop is a product of Google that is an engaging way for consumers to shop for new products! This is an experimental product of Google from Area 120, Google’s workshop for experimental products. Using 90-second and under videos, the point is to introduce users to new products by having influencers test the product, describe it, and […] ...Read More

Instagram Reels… What is it?

Instagram Reels… What is it?

  August 12, 2020     Vanessa Niragira

Instagram Reels, have you heard of it? Do you like it? Think it’s copying? However you feel, that is ok with us! Let’s explain to the people that are unaware of the topic at hand, shall we?  So Instagram Reels, much like the popular app TikTok, gives users the chance to make short videos using […] ...Read More

Who Turns Down A Prize?

Who Turns Down A Prize?

  August 6, 2020     Vanessa Niragira

Have you been thinking about running a contest or sweepstakes for your brand? Have you ever thought that a person would turn down a free prize? Well in case you’re wondering if it’s even true, as The World’s First Sweepstakes Marketing Agency we can attest that yes, it is. Such an odd concept, right? I’m […] ...Read More

Is A Private Instagram Right For Your Brand?

Is A Private Instagram Right For Your Brand?

  August 6, 2020     Vanessa Niragira

A private Instagram has grown in popularity more so with popular meme pages like Couplesnote (9m followers), but also caught the eye of big brands who have launched a secondary Instagram like Everlane (967k followers) as a social experiment. If you’re already an established brand using a business account you first have to change it […] ...Read More

Millennials vs Gen Z and How To Reach Them

Millennials vs Gen Z and How To Reach Them

  July 28, 2020     Vanessa Niragira

Let’s start by defining both of them, shall we? Millennials Starting with Millennials (Generation Y) because … well… They were born first! This generation was born between the years of 1980-1994 and has been the topic of many articles (some good, most bad).  This generation was really shaped by things like 9/11, the great recession, […] ...Read More

Contest and Sweepstakes Interesting Facts

Contest and Sweepstakes Interesting Facts

  July 24, 2020     Vanessa Niragira

Of course, as the World’s First Sweepstakes Marketing Agency this is our thing, and we thought to share some interesting facts and figures for your next campaign! Email Is The Chosen Method of Promoting Contests & Sweepstakes Why is that? Well to start, it’s personal, measurable, and customizable! More importantly, it has incredible reach, in […] ...Read More

Text to Win Sweepstakes

Text to Win Sweepstakes

  July 22, 2020     Vanessa Niragira

Do you think you want to run a text to win sweepstakes? As the World’s First Sweepstakes Marketing Agency, we know a thing or two, and we’d be happy to pass along some knowledge!  Let’s start with what a text to win sweepstakes is, it’s a quick and easy way for consumers to enter your […] ...Read More

Cost-Effective Social Media Sweepstakes

Cost-Effective Social Media Sweepstakes

  July 21, 2020     Vanessa Niragira

How would you feel about growing your brand’s follower count, and promoting your brand all while spending far less than you usually would for an ad campaign? You’d probably feel pretty good about all of that. I’m sure you must be thinking there has to be a catch, and you’d be correct. While legally there […] ...Read More

Guide: Create a Facebook Business Page

Guide: Create a Facebook Business Page

  July 6, 2020     Jaclyn Bickerton

A Facebook Business Page is one of the best ways to connect with your customers and build a following for your company. In 2020, Facebook is simply too big to ignore as an on-going part of your digital marketing communications program. A huge and vastly growing number of Facebook users are active and consistent in […] ...Read More