August 27, 2020 Vanessa Niragira
As a brand, the launch of a new product can be both exciting and stressful. You and your team spent all of this time creating, positioning, and marketing the product so you are tired and stressed out but so excited for the world to see what you’ve done. On the other hand, your customers both […] ...Read More
August 27, 2020 Vanessa Niragira
Now marketing is overall a blanket term, think of the word marketing as a parent company, and all of the different types of marketing as its subsidiaries (advertising, public relations, business development, etc). For the purposes of this post, when we use the word marketing, we are encompassing every type there is. The world of […] ...Read More
August 25, 2020 Vanessa Niragira
Don’t be confused by the title, we as the World’s First Sweepstakes Marketing Agency love email marketing and we understand email is and has been a key way to reach consumers! We just want to make sure you have all the tips and tricks to email the correct way. Let’s get some numbers out of […] ...Read More
August 13, 2020 Vanessa Niragira
ShopLoop is a product of Google that is an engaging way for consumers to shop for new products! This is an experimental product of Google from Area 120, Google’s workshop for experimental products. Using 90-second and under videos, the point is to introduce users to new products by having influencers test the product, describe it, and […] ...Read More
August 12, 2020 Vanessa Niragira
Instagram Reels, have you heard of it? Do you like it? Think it’s copying? However you feel, that is ok with us! Let’s explain to the people that are unaware of the topic at hand, shall we? So Instagram Reels, much like the popular app TikTok, gives users the chance to make short videos using […] ...Read More
August 6, 2020 Vanessa Niragira
Have you been thinking about running a contest or sweepstakes for your brand? Have you ever thought that a person would turn down a free prize? Well in case you’re wondering if it’s even true, as The World’s First Sweepstakes Marketing Agency we can attest that yes, it is. Such an odd concept, right? I’m […] ...Read More
August 6, 2020 Vanessa Niragira
A private Instagram has grown in popularity more so with popular meme pages like Couplesnote (9m followers), but also caught the eye of big brands who have launched a secondary Instagram like Everlane (967k followers) as a social experiment. If you’re already an established brand using a business account you first have to change it […] ...Read More
July 28, 2020 Vanessa Niragira
Let’s start by defining both of them, shall we? Millennials Starting with Millennials (Generation Y) because … well… They were born first! This generation was born between the years of 1980-1994 and has been the topic of many articles (some good, most bad). This generation was really shaped by things like 9/11, the great recession, […] ...Read More
July 24, 2020 Vanessa Niragira
Of course, as the World’s First Sweepstakes Marketing Agency this is our thing, and we thought to share some interesting facts and figures for your next campaign! Email Is The Chosen Method of Promoting Contests & Sweepstakes Why is that? Well to start, it’s personal, measurable, and customizable! More importantly, it has incredible reach, in […] ...Read More
July 22, 2020 Vanessa Niragira
Do you think you want to run a text to win sweepstakes? As the World’s First Sweepstakes Marketing Agency, we know a thing or two, and we’d be happy to pass along some knowledge! Let’s start with what a text to win sweepstakes is, it’s a quick and easy way for consumers to enter your […] ...Read More
July 21, 2020 Vanessa Niragira
How would you feel about growing your brand’s follower count, and promoting your brand all while spending far less than you usually would for an ad campaign? You’d probably feel pretty good about all of that. I’m sure you must be thinking there has to be a catch, and you’d be correct. While legally there […] ...Read More
July 6, 2020 Jaclyn Bickerton
A Facebook Business Page is one of the best ways to connect with your customers and build a following for your company. In 2020, Facebook is simply too big to ignore as an on-going part of your digital marketing communications program. A huge and vastly growing number of Facebook users are active and consistent in […] ...Read More