So, Google is a great company ... it provides search services for free. Its shares have skyrocketed and now trade... ...Read More
We had some good discussions last week about the pros and cons of social networks such as Facebook. From a... ...Read More
Where does one begin to speak about UGC (user generated content)? The term became mainstream in just the last few... ...Read More
Working for a large corporation is a lot like belonging to a family. You know your role, the rules and... ...Read More
On October 21, 2009 in Advertising Age, Judy Shapiro addressed the shift that is happening in the media world. With... ...Read More
Marketing and Innovation are the keys to business success. Lowering your marketing costs without screwing up your ability to grow... ...Read More
Once in awhile you read something that just hits the nail on the head. Here is a great explanation of... ...Read More
What makes a great entrepreneur? Is it the intense drive, is it the unflagging curiosity, is it the fact they... ...Read More
This article pits Facebook against Google for world domination yet we see them as "apples and oranges". In order to... ...Read More
Digital agencies tend to forget that our primary objectives in marketing should be to drive consumers to take action, i.e.... ...Read More
Corporate communications is a funny thing. When we see others obviously "talking AT their audience", we notice it right away... ...Read More
It can be depressing to do all the work required to build a great website, only to have no traffic.... ...Read More
Using Social Media, SEO or any other form of Internet marketing cannot fix a product that sucks. But it can... ...Read More
As every good salesman knows, trust is earned by several factors; knowledge, experience and communication are paramount in building strong... ...Read More
We all trust our friends. Few of us trust advertisers. So if you can impress my friends enough to have... ...Read More