October 29, 2020 Vanessa Niragira
In our three-part blog series of talking about the unfortunate decline in organic reach, we discuss some of the reasons why this has occurred as well as provide tips to help increase your organic reach. Today we’re going over some stats regarding reach on Facebook, LinkedIn, Instagram, and Twitter.
The stats don’t lie. Organic reach has plummeted over the years, with Facebook leading the way. But don’t fool yourself, the decline of organic reach is far from being a Facebook only issue, it’s a social media issue as the other social networks have followed Facebook’s lead. While there are different strategies out there that may help you work around the algorithm which can slightly increase organic reach, the cold hard truth is that if you want your customers and prospects to see our social content, you have to pay to play!
Read The Current Truth Behind Organic Posts For Business and Increasing Your Organic Reach to understand the whole story.
Vanessa Niragira, Oakville, Ontario, October 2020