July 27, 2010 Michael Bickerton
Online marketing was described to me at my CMA, emarketing course as “Marketing management with specific emphasis on the use of the INTERNET AS A COMMUNICATION CHANNEL and often as the DELIVERY Channel”.
Given that we are specifically targeting the INTERNET, we must assume, that our programs are not ONLY Internet-based, however, are integrated or implemented with the other various disciplines. These disciplines such as your business strategy, your brand identity, as well as your website strategy, other emarketing initiatives, as well as your offline programs need to be taken into account. Your online marketing is not a stand-alone item; it’s integrated.
These are just a few things that make the net different, very different. As your digital agency, we recommend that you spend the time necessary to ensure a great Internet experience. If you bring them, expect that they will engage or leave, quickly and without much thought.
The NET difference needs to be taken seriously or your customer will be gone as quickly as you could lose your picnic basket.
Michael Bickerton, Raven5 Ltd, July 2010