March 25, 2014 Patricia Ferreria
“Tweet, Tweet,” says the little Twitter bird. “Why doesn’t anyone want to advertise with me, I’m an important social media platform too, tweet,” cries the little Twitter bird. Feeling neglected the Twitter bird turns to drowning his sorrow and binging on a pile of earthworms in its nest as he watches romantic films titled “How the marketer fell in love with Facebook- based on a true story.” I say marketers should be embracing Twitter just as much as Facebook!
But wait for Twitter, put down the worm and stop feeling sorry for yourself. Sure, marketers haven’t been able to love all 140 characters of you, but there is still hope. Has anyone ever told you how beautiful you are when you are able to convey a message in only 140 characters? Some people might say you are limiting and expensive compared to YouTube and Facebook, but I say you’re an untapped resource that many marketers have yet to discover. They say love is blind at times and in this case it must be true, some marketers are blind to see the benefits of this lovely platform.
Twitter doesn’t have to worry about being forever lonely anymore. Marketers will eventually see that Twitter is a prime communications tool meant to engage mobile users for years to come.
Patricia Ferreira, Raven5 Ltd, Oakville, Ontario March 2014.