LinkedIn Sponsored Updates

If you’re in business and you’re an employee, or want to be an employee, I’m sure you don’t need an introduction to LinkedIn. If you need an introduction you can read about it on Wikipedia. You can also find out more on LinkedIn. Now that we’ve covered that, we wanted to give you some insight into LinkedIn Sponsored updates or LinkedIn Advertising. You can manage Ads from your ads manager.

When looking at your ads, you can evaluate the following metrics.

1)   Impressions

2)   Clicks

3)   CTR (click through rate)

4)   CPC (cost per click)

5)   Total spend

6)   Social actions by campaign

7)   Audience demographics

The point here, you can see most of what you want to see in LinkedIn advertising. Keep in mind LinkedIn comprises a business focus; these ads provide a very effective advertising opportunity for you marketers.

What are the benefits of LinkedIn Advertising?

1)   Lead Generation

2)   Brand Awareness

3)   Event Invitation

4)   Ticket/Webinar invitations

Interestingly, a recent Wildfire Study revealed that social media is a useful tool in building your brand awareness. 88% of marketing companies believe this, these are big numbers.

It’s notable that marketing today is very difficult and measurement is even more difficult. The amount of traffic, the number of emails, and the social presence on Facebook, Twitter, LinkedIn, Google+, YouTube and SlideShare means that there is a steady stream of messaging, to the point of overload.

That being said, let’s keep in mind developing your brand and brand messaging with your audience today is easier, faster and less expensive than ever before. LinkedIn Ads provide a great opportunity to do this with your target audience, especially if they are business related.

Michael Bickerton, Raven5 Ltd, Oakville Ontario December 2013

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