Killed by Google

Google has an online graveyard created by a developer Cody Ogden, where you can take a stroll through to view all the apps, services and hardware that Google has managed to cancel or kill off. Since 2006 Google has killed over 170 products, some people have viewed this as unreliable. Users get into the hang of using a specific product just to have it killed off right as they’re becoming familiar with it and committed.

 

Cody Ogden has dedicated a whole website to listing products Google has sent to the dead to show how bold of a company they really are. He also holds a Twitter page that comes off in a comedic way where he will tweet regarding what he thinks is going to be next to Googles burial ground.

 

Why kill off so many products?

Have you met anyone that doesn’t recognize the name ‘Google’ when they hear it? Since Google is such a large company, it is made up of many smaller teams that work independently. So, when the structure or focus of the teams change, the products they’ve developed usually change too causing another grave to be dug.

 

Google itself is actually the largest subsidiary of its parent company Alphabet Inc. Alphabet took over Google in August 2015, essentially to slim down and reorganize from a management perspective to better focus on growing all the smaller scaled companies that Google was holding on too.

 

Google is known to be very good at experimenting with new products and portraying it as the real deal. They will release something to the public as a test to see if it works, if not they will kill it off and potentially release a new product shortly after that has many similarities, but with a rebranded name to try the concept again.

 

One beloved app you may have heard of – Google Play Music was created back in 2011, but Google also made YouTube music. Both the apps having similar functions and usages is going to naturally cause one to take the lead. Which was YouTube Music, killing off Google Play 8 months later.

 

Not only has Google managed to kill off their own products, but also has taken over others that are not their own. Take a view at their continuously growing graveyard here.

 

Helpful Links

https://www.youtube.com/watch?v=4s2an-SKZws

https://www.raven5.com/video/6-deadly-mistakes-of-google-adwords/

https://adespresso.com/blog/google-ads-bidding-strategies/#option7

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