Improve your blog performance without blogging

Improve Your Blog Performance

Your blog is so important to you and you always want it to be the best that it could possibly be, right? Obviously, that’s the whole reason why you’re reading this.  “5 ways to improve your blog performance without blogging” they talk about how you can expand content without having to do a lot of work. Content that is interesting, engaging and relevant is what people want to read and we have 5 great tips that will help you do just that.

1.    Invite guest bloggers

If you’re too busy to blog it’s always a good idea to invite others to help you with your blog posting. Inviting others to help contribute to your blog has three benefits to you. First, you can update your blog with the content without over-exerting yourself. Also, some of the guest bloggers’ authority gets transferred to your blog, and lastly, if your guest blogger shares a link of the blog post with his or her readers, your blog is also exposed to a new audience.

2.    Increase your followers.

In the blogging world, size does matter. If you put money and effort into building an email list, a following on social networks, and so on, your content will go further. Another good idea to expand you content is to buy Facebook ads that will link people to your blog. Make your content go further by running a contest to increase the amount of subscribers to your email list. This will help increase traffic and leads, which is ultimately what you want as a blogger.

3.    Optimize previous posts.

Your blog is growing more and more each day, so it’s important that you don’t forget about your older blogs. They were your babies and you want them to be seen just as much as your new blogs. Update your old blogs and make them relevant to today’s audience. Your old posts still are relevant, but they could be driving more of a value if they are written with SEO in the back of your mind.

4.    Optimize the calls to action.

Sharing information is always nice but it’s not the only reason why people are reading your blog. Have a strong CTA (call to action) to compel people to read your blog. Ultimately, with your blog you want to drive sales and boost traffic to your website, so spending the time optimizing your calls to action is worth the investment and will put your blog in a better place in the long run.

5.    Conduct a comprehensive topic analysis.

Creating a topic analysis will help you be aware of what your audience wants to read about. To be able to do this you need to sort through all of your blog posts and put them under different categories, check the analytics and identify the category that has received the best data.

Using these 5 tactics will help you become a better blogger and expand your audience, which will ultimately help you boost traffic and drive sales for your service or product. Use them to improve your blog performance.

 

Patricia Ferreira, Raven5 Ltd, Oakville, Ontario April 2014

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