September 23, 2014 Patricia Ferreria
First things first, what you need to think about when preparing to run a contest is what you want to accomplish. What are your goals? Who do you want to reach? Do you want to attain a broader audience or engage your current audience?
Whatever it is you’re trying to do, make sure your goals are clear in your mind, then develop your contest strategy after.
Once you have established a well thought-out strategy, you need to decide where you will host the contest. You need to consider where your target audience is, whether it’s on Facebook, Twitter, Pinterest, and Instagram etc. You can promote your contest across all social platforms, but you should choose a primary platform as the place where you will collect and accumulate data.
After you have completed the contest process you must proceed by collecting data from the contest to measure your results. You can use social media analytics tools to determine how many fans and followers you accumulated as a result of the contest. If you decide to go the route of a third-party app, they will provide analytics and reporting for you. Using Google Analytics can help you keep track of your conversations and traffic on your blog or website, and it’s free. This can also help you become aware of things such as how often users or followers are interacting with your brand through retweets, like and pins. This is also a great way to help you measure how successful your contest was at achieving your goals.