Guide: Create A YouTube Channel

 June 29, 2020      Jaclyn Bickerton

YouTube is a massively popular platform for personal video viewing as well as an extremely valuable tool for businesses. Given the many benefits and potential, there’s much that businesses can gain with YouTube. However, just nine percent of all small businesses in the US use YouTube.

With that said, we wanted to share this informative how-to guide for creating a YouTube channel put together by Digital Marketing Institute. We’ve found that this is a great resource for our clients that are looking to break into video marketing.

Whether you’re brand new to YouTube or looking to start a video advertising campaign, this comprehensive resource can help. The guide covers the following:

  • Two types of YouTube channels
  • Creating a personal channel
  • Switching a personal channel to a brand channel
  • Uploading a video
  • Adding Metadata
  • Adding video thumbnails
  • Adding YouTube Cards
  • The “ABCD” of effective creative for video
  • YouTube Studio
  • Customizing your channel
  • Video Analytics
  • Ten creative fundamentals for your YouTube Channel

View the full guide here: https://digitalmarketinginstitute.com/resources/knowledgebase/display-video-advertising/how-to-create-a-youtube-channel

 

Jaclyn Bickerton, Oakville, Ontario, June 2020

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