Email Marketing Tips

Email has been, should be and will continue to be the marketer’s primary communication tool. Email allows marketers to deliver targeted messages, on your timeframe, to your target.

Does your company have email subscribers? Looking to start a new email marketing campaign? Here are a few email marketing tips to help you begin from our latest white paper:

• Use concise and specific subject lines
• Single messages
• Keep your message simple
• One Click emails perform best
• Be polite, please and thank you still work
• Create an email club
• Ask for feedback
• Personalize messages
• Supplement with social
• Consider Conversions
• Include downloads
• Ask what do I do next? – Act like a subscriber
• Track Referrals
• Use Buttons
• Provide Great Offers
• Leverage your reputation
• Avoid Spammy Keywords and Phrases

Email marketing is continuing to grow, and has further expanded into mobile. Going forward responsive emails are a must as mobile continues to grow at unprecedented rates. With responsive emails we can ensure that emails look and read well on all screen types and sizes.

Learn how your company can run a successful email marketing program in our free 2015 Email Marketing White Paper.

Alex Page, RAVEN5 Ltd January 2015

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