January 29, 2015 Alex Page
Contest marketing is one of the primary ways of getting your email list “opted-in” and ensuring you can do permission-based marketing. Social sharing has allowed you to expand your current email list with those like-minded individuals. The next step, and this should be a company wide effort, is building and developing your email list.
There are a number of ways to capture email addresses, and for most business, we recommend the following online acquisition techniques:
There are also many other offline acquisition techniques including:
Don’t overlook a “refer-a-friend” component. These campaigns are one of the most effective as it involves the endorsement of your product or service by a trusted friend. 85% of people trust the recommendation of a friend, while only 13% trust advertising. That makes a “refer-a-friend” campaign a great list building option.
Most acquisition techniques are fairly simple and can be implemented immediately and we’d suggest that you get started. Learn other techniques to help find your consumers in our free 2015 Internet Marketing White Paper.
Alex Page, RAVEN5 Ltd January 2015