Drive Web Traffic with Content

Content is what drives customers and prospects to your website, to your social sites, and content develops brand interest and awareness. Interesting and timely content works together to ensure a strong customer engagement. Remember our primary goal on a website is to sell something and or provide information that helps sell your product or service.

A strong content marketing strategy should include:

• Blog content
• Website page content
• Social content (comprehensive across platforms)
• Email Content
• Video Content
• Search engine optimization

We recommend that you incorporate a blog into your website. There are several inexpensive options for off-website blogs, such as Blogger and Word Press, but it is strongly advised to incorporate your blog into your website. Traffic and content will assist in your organic ranking.

Other great reasons for implementing a blog from our 2015 Internet Marketing White Paper include:

• Provides your customers a reason to visit your site
• Establishes you or your firm as an informed expert
• Builds website traffic optimizing for keywords
• Link building (inbound links)
• Builds brand awareness
• Provides social media content

Here are some considerations when writing a blog post:

• Focus on unique content
• Link to your previously published posts
• Link to other blog posts
• Never link to suspicious sites
• Never buy inbound or backlinks
• Light images, as load time is an issue
• Single focus content

Content, in conjunction with your social presence, will assist in building larger followings. Sharing content will keep your readers involved with your message, your brand and your selling cycles. All content should be designed with your reader in mind. It’s recommended that you keep the design simple, use standard fonts, good contrast, and ensure that readability is the focus. Find out more great content curation tips in our free 2015 Internet Marketing White Paper now.

Alex Page, RAVEN5 Ltd January 2015

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