May 4, 2015 Jesse Bickerton
Contests and contest marketing are great ways to generate goodwill, build community and get people talking. The impact of social media has never been larger and simply put; social cannot be ignored these days with regards to marketing or promotion. Social speaks for itself these days… If you need some convincing, check out some statistics here at Social Revolution, which also references our latest Social Marketing White Paper.
So, why do contest marketing and social media go hand in hand? Well, there’s many ways social media can help your contest reach new prospects, energize existing customers and increase your overall entries. Here are a few:
Engaging your social following and subscriber list is essential to building buzz and generating excitement for your contest. An inactive or inattentive list will generate few leads. Running a properly organized contest increases the likelihood of your followers to post, like and share your contest and content. Social media users also are quick to share and repost – including funny or engaging content will ensure your followers are actively participating with you and your brand.
Brand awareness is all about getting noticed, and this is where contests excel. An effective contest will expose your branding and products to your followers, who will be encouraged to share with their followers. Your brand will not only benefit from the increased reach, but will also ensure recognition within your industry.
A contest with a meaningful prize cannot only build brand awareness, but also establish a community and goodwill towards your brand. A contest with a valuable prize has potential to make prospects more receptive to your brand and your message. A contest provides unique opportunities to grow community and reach those who you might have missed in the past.
Of course, contest marketing makes sense. Pairing it with social media is an easy and effective way to grow interest in your brand and your message. If you want to read more, check out Why Marketers Run Contests.
Contest marketing. It just makes sense. At Raven5, we are #ContestMarketing.
Jesse Bickerton, Raven5, May 2015