Contest Marketing Program

Contest marketing programs have been utilized for a long time in some form or another. As The World’s First Contest Marketing Agency, RAVEN5 specializes in custom contest marketing programs. Our expertise in all aspects from administration, development and promotion of custom contests and sweepstakes gives us a unique perspective on how to run a successful campaign.

With all of our contest marketing programs, we include:

• digital contest strategy
• custom creative
• questionnaire copy
• email template creative
• email deployment schedule
• bi-weekly or monthly reporting
• customized recommendations

Still not convinced? There are many reasons to run a contest marketing program, here are just a few:

Contests are Easy to Set Up and Inexpensive

• Within a few days, you can build a custom microsite complete with an online form for your entrants. Although setup and prizing may be a high cost up front, the long-term benefits of a successful contest marketing program will pay off.

Contests can grow your Email List and Collect Information

• Require an opt-in during the entry to encourage people to join your email list. Contest marketing programs are a great way to build out your list of prospects. Include a survey to ask entrants for some basic information in the form of a survey so that you can segment your prospects and customers that enter.

Contests Engage Customers and can provide Creative Content

• Depending on how you ask for your information, a non-standard, fully customized contest or sweepstakes can provide user generated content such as a short write up, photo or video entry to complete the submission. There are various possibilities depending on your goals. Encouraging people to vote also will inspire people to share and get their friends to participate as well.

Contests are Easy to Promote and Increase Brand Recognition

• With the right combination of effective advertising and engaging content, you can get your brand noticed and stay top of mind with your customers and prospects. Contests entice your prospective customers and reward current.

At RAVEN5, we are committed to contest marketing and we pride ourselves on our ability to provide each and every client with top quality contest marketing programs. We know the value of a well-timed, properly managed campaign. We’ve worked with many types of businesses to deliver contests that work with their goals and get results. RAVEN5’s contest marketing programs can also work with your existing marketing campaigns to maximize results.

For more information, learn how to develop a strategy for a contest, what kind of prizing to giveaway in a contest, and how to ensure your contest is legal. Or, read up on registration and bonding requirements, contest prize fulfillment, or other contest marketing services.

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