November 15, 2015 Jesse Bickerton
Let’s say you’re a marketer or a business owner, and you have been working hard targeting prospects. These days in Canada, you need to make sure you’ve got some kind of “consent” that allows you to contact these potential new clients. Under the law, Canada’s Anti-Spam Legislation (CASL), prevents unwarranted commercial messages without some kind of consent (which we’ve covered at Raven5 before).
You might be asking, what should I be looking at? How can I protect myself and my business? The truth is, although the law is tricky in spots, it’s not too obtrusive to block all communications. Here’s the rundown on the types of consent you can obtain, from least reliable, to the safest:
Existing Business/Non-Business Relationships
Wondering about CASL and if your email list is following the rules? Check out RAVEN5 for some more information. Here’s another article about Email Marketing with some great stats. If you got a minute, check out a quick video about Google’s Logo Change which is pretty interesting too!
We at RAVEN5 are #ContestMarketing – as the World’s First Contest Marketing Agency, we are experts are contests, sweepstakes and promotions. Considering our services? Check out The Contest Contest. Good luck and thanks for reading.
Jesse Bickerton, RAVEN5, November 2015