December 16, 2010 Michael Bickerton
Blogs are considered user generated content (USC), and over the last decade, blogs have become accepted as part of the media sphere. Most understand that some blogs are professionally run entities; the Huffington Post is the perfect example. But, not all are professional. Blogs are now turning out to be a perfect soapbox for the masses.
There was a stereotype that bloggers were young, tech-savvy and college educated, and that really isn’t too far from the truth today. According to Richard Jalichandra President of Technorati, bloggers are 67% male, they skew affluent and educated, and they range in age from 25 – 44. Technology and politics are lead categories on the Technorati site.
Technorati provides a list of the Top 100 Blogs and currently, the Huffington Post leads the list, with a few of my favourites TechCrunch & Mashable in the top 5.
Interestingly enough, bloggers and blogs have kept mainstream media honest. By pushing to ensure that stories that might have some political backlash, or alienate advertisers or cause a loss of a source, are actually published and on the table for discussion.
Blogs create opportunity, the ability to self publish, pass on knowledge and offer everyone the ability to get another perspective on any issue of interest. Blogs generally, and hopefully, are published by those who love something or enjoy some subject. As a blogger, you get a chance to pass on knowledge and information, while at the same time learn new things while researching.
Blogs have wide appeal, they cover every subject, just browse through the Technorati website. Why are blogs growing? The concept is simple blogs allow us to provide concepts and thoughts around any issue, some vital and some not so much.
Interestingly enough, it’s not the Internet that has brought on the changes in internet marketing and online advertising, it’s the actual advances in computer and smartphone technology that has impacted our daily lives. At least that’s one man’s opinion.
Michael Bickerton, Raven5 Ltd, December 2010