Blogs > Bing Ads rebrands as Microsoft Ads
August 14, 2019 Bianca Altomare
Renaming themselves to take a broader approach, instead of just focusing on search, Microsoft advertising will now dive into ad inventory, data and audience targeting. The platforms goal is no longer about reaching a high count in their users but instead making every connection feel more personalized and valuable using a new concept.
In the next few months, Microsoft Ads will be introducing more products with built-in AI. Particularly with the Microsoft Audience Network platform, using AI for ways to reach the ideal audience for your business to allow marketers to reach the consumers that fit. Microsoft Audience Network focuses on understanding the consumer and has three-way multiple dimensions to target their desired audience.
With a newly boosted performance with AI in the loop, a significant ROI is expected in time to come.