September 19, 2019 Bianca Altomare
Bumble was founded by Whitney Wolfe back in 2014, a woman who decided she wanted to put an end to misogyny and toxic masculinity. After watching her girls become stale, waiting around for a man to take initiative in their lives. She made the decision to put the ball #InHerCourt and started a dating app where it disregards the gender dynamics surrounding dating and romance.
The #InHerCourt campaign was brought to Bumble by Serena Williams an independent elite athlete that has always made the first move on and off the court. Continues to empower women to remind them who they are and to own their power.
The app permits women to make the ‘first move’, if she doesn’t within 24 hours of becoming a match, the match will expire, and you may never get to be in contact with your potential lover again. Essentially the user is required to swipe through other singles photos and profiles, if one single shows interest in the other based off the their photos they have the option to; swipe left if they don’t aren’t interested or swipe right if you would want to explore them a bit more. A match will only be made if you and the user you gave a right swipe to do the same.
Bumble offers different settings to make things more convenient and maybe give you a better shot at finding love that will last. With basic options in the settings; who you are interested in, distance you’re willing to work with, age (its just a number anyway?). There are also advanced settings that some may find shallow, but everyone has their own preference with what may attract them and making use of them will keep you from wasting time tediously swiping through pictures that don’t spark interest. With the advanced filters you have the option to choose 2 without upgrading to the premium version of the app. Advanced filters include everything from height preference, star sign, religion, drinking habits and everything in between.
Once you have all the forms filled out for what you’re looking for in a lover, it’s now your turn to create yourself a profile that reflects who you are by filling in your bio and some basic info questions. Profile prompts, which are prewritten questions to allow you to express your personality and most importantly up to 6 photos depicting you. Your photos are the first thing other singles that are using the app will see, so be sure you are choosing ones that really portray who you are, and what you would want others to see in you.
Bumble allows you to also link some of your social accounts, like your Instagram which once linked it will show your latest 20 photos right on your profile, but your username will not be visible. Can also link your Spotify which will display your most plated artists, you can hide specific artists as you wish. This allows opportunity for a great conversation starter!
Once you have filled your profile with enough about you – happy swiping!
While the app is mostly known for its dating feature, it also has Bumble BFF and Bumble Bizz that you can switch between depending what it is you fancy. Bumble Bff is essentially the same set up as the dating side of it, with a few features and filters that vary. Bumble BFF is used to find new friends, someone to workout with, watch the bachelor with, maybe show you around an unfamiliar town. Used the same way to scroll through potential bffs as you would on Bumble date.
Bumble Bizz is a feature used as a networking opportunity to connect with other professionals, maybe you may be looked for someone that could add to your business. Some use this side of the app as a way to hire new employees, those looking for a new job, for a mentor to steer them the right way or even for an investment/investor. Setting up your profile on Bumble Bizz may differ a little as you will want to choose photos that showcase your experience and filling out the forms will be closer to filling out a resume.
How Bumble uses hyper local marketing to connect with other singles – https://www.raven5.com/blog/get-noticed-with-hyperlocal-marketing/
Why should your business be using Hyperlocal Marketing – https://www.raven5.com/what-is-hyperlocal-marketing/