November 27, 2013 Michael Bickerton
Content, blog, blogging, writing, newsletters, social posting, the list goes on and on. Many business owners are not writers nor do they really appreciate the VALUE of the new digital marketing phenomenon. Hence the reluctance we see with many marketers in developing this valuable digital marketing and social media tool.
Yet, there’s nothing new here. Content has always been a big part of getting your message out there; it’s just the delivery method that is different today. In the previous decade there were newsletters, catalogues, press releases, direct mail and sponsored stories that were used to establish your firms reputation.
So, content, blog content or blogging, the reference term isn’t the issue. Personally I love this one – Content Curation, yet, we at Raven5 call our blog a blog and our video posts a vlog (yes, still slang I think).
The president, a vice president, a communications manager or even a social media intern can manage your blog. In fact, the sales department can often be a good place to start your content marketing program. Sales often have the scoop in most organizations.
So, why should you get your blog on? Here are 5 (FIVE) Reasons:
1) Enhance your communications – tell your story
2) Add value to your clients – tips, tricks, news
3) Improve your SEO – build your organic rank
4) Conversational – let your personality shine & engage
5) Valuable Insight – comments and feedback will help keep you in touch
There are other benefits, as building a blog as a communication channel provides you with great social content. It gives you a reason to post, tweet and communicate with your friends and followers. Your blog can also be part of your email marketing strategy, driving customers and prospects to your website. It’s a marketing win all the way around.
Blogging & content marketing are great ways to find your place in the social sphere; research and sharing are other benefits. You’ll likely find you get more out of it then you put in. As with any work of value, your marketing, your insight and your communications will be better than before. Want to get your message out? Get your blog on, and on, and on.
Michael Bickerton, Raven5 Ltd, Oakville, Ontario November 2013