April 3, 2014 Patricia Ferreria
It’s hard to stand by and watch while everyone’s business is booming while yours is suffering. You know that you need to get involved in creating a website, a blog, and content, but for many small businesses, the social web seems like a necessary evil rather than a tremendous opportunity. Business people and marketers need to realize that they are wasting the opportunity of a lifetime… They need to produce great content.
Still, with so many people focusing on digital marketing it might be hard to stand out and make yourself unique from the rest. There are over 900 million websites and nearly 200 million blogs, so how do you reach these people just waiting for you to speak to them? How is it even remotely possible? Good question.
You also may find yourself asking a lot of these questions: what technology do I use? How do I market my business online and how do I start to make a dent in the digital world? Good thing you’re reading this article right now, or if I were you I would be booking my red-eye flight to Las Vegas right now to get away from work. All joking aside, although conforming to the new “digital age” seems painstakingly hard, it can be done!
A few things to keep in mind while building your online presence: ask questions, create a blog, create an eBook, build an email list, and use your email list.
You want to have an ongoing communication with your potential customers, so when they are ready to buy you’ll be the first thing on their mind.
Patricia Ferreira, Raven5 Ltd, Oakville, Ontario April 2014.