Blogs

January 27, 2014 Michael 1770 Views

Social Media - Measurement Tools

Bick discusses social media measurement but cautions not to get too caught up in measurement and ROI. Read More

August 26, 2013 Jaclyn 1579 Views

Strategies Behind The Marketing Inbox

The Ravens share an eMarketer.com article and provide some thoughts on eMarketing and what drives opens. Read More

July 30, 2013 Jaclyn 1419 Views

Native Advertising: New Opportunities

Raven5 reviews an eMarketer article providing some insight into the state of native advertising. Read More

April 16, 2013 Jaclyn 1948 Views

Email - Still Delivering Excellent Returns

Raven5 brings us an informative article from Emarketer and provides some insight on how email is still delivering the goods for marketers. Read More

May 2, 2012 Michael 1591 Views

ROI - Baselines

Bickerton discusses the importance of setting baselines so you have a valuable starting point and, in turn, have an effective ROI. Read More

November 1, 2011 Michael 1434 Views

Where's The Proof? Emarketing Measurement

Measurement and ROI are natural in today's emarketing environment. Bicketon suggest that you implement your plan and establish baselines and solidify your position pror to analyzing and monetizing it. Read More

October 20, 2011 Michael 2194 Views

ROI of a Handshake - Social Media

Conversations and handshakes don't fit into spreadsheets and Bickerton points out social media has benefits that can't be measured as well. Read More

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