March 11, 2013 Michael 2248 Views

Privacy - Attitudes Changing

Bickerton directs us to a CNN Tech post by Heather Kelly and gives you some insight and discussion points regarding email and privacy. Read More

March 8, 2013 Michael 1879 Views

Social Media - Hackers on Fire

Bickerton shares some basic security ideas as well as some ideas if you find yourself in the fire of a social media hacking incident. Burger King was flamed by hackers, yet took advantage of the opportunity. Read More

March 8, 2013 Michael 2401 Views

Get Your Social On - Ad Budget Growth

Bickerton shares some facts provided by emarketer that outline the increased spending of social media ads and social media advertising. Get your social on is what is suggested as 64% of advertisers plan to increase their social spending in 2013. Read More

March 5, 2013 Michael 1890 Views

Five Security Issues - Hacking

Bickerton provides some basic security options for your website, social media and documents courtesy of Mequoda. Check it out, before you know it, you might be hearing "you've been hacked". Read More

March 5, 2013 Michael 1602 Views

Content - Ways to Multi Purpose

Multi purpose your content, Bickerton provides a few great ideas on making the best use of your content. There is another great idea from Frank Strong, with a blog post "5 creative ways to repurpose content". Read More

March 4, 2013 Michael 2137 Views

Social Media - The Digital Shake

The Harlem Shake is here to stay, as is social media marketing and data. Bickerton suggests you get your shake on, and embrace and engage social media marketing. The stats from eMarketer are conclusive, the social media craze continues. Read More

March 4, 2013 Michael 2173 Views

Community Managers - Royalty?

Content is King, there are many trends in the community development area. Bickerton reviews a few concepts and the full article by Arik Hanson "5 trends community managers should expect this year" is available as well. The Social Media Industry is starting to mature, so you better get your social on. Read More

March 3, 2013 Michael 2117 Views

Digital Marketing - Five or Twenty-Nine?

Bickerton gives us some real insight into the basics of email. Email is your number one marketing and information tool. Read More

January 27, 2013 Michael 2074 Views

Pepsi & Magellan - New World Explorers

Social Media's Massive Failure? Bickerton doesn't think so, some interesting information and commentary from Paul Megaffin of Ariva, about the Pepsi Refresh Project. Read More

August 21, 2012 Michael 3280 Views

Twitter - Fakes, Frauds and Phonies

Bickerton weighs in on the recent "outrage" in relation to buying Twitter followers, as it impacts the Toronto social media scene. Read More

January 25, 2012 Michael 1804 Views

Social Media - Fear Mongering Continues

Social Media Fear Mongering, Bickerton weighs in this most recent phenomenon. Read More

January 11, 2012 Michael 2004 Views

Facebook Ads - Try Them

Social media marketing requires your facebook presence, your facebook fan page and facebook ads. Bickerton gives you an introduction to facebook advertising and videos. Read More

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